A Learning Library for Entrepreneurs & Authors 
Self-Publish Mastery is dedicated to serving  entrepreneurs and self-published authors that want to make books a key part of their success strategy.
Self-Publish Mastery is dedicated to serving  entrepreneurs and self-published authors that want to make books a key part of their success strategy.
On-Demand Courses
with Kevin Mullani
BLUE OCEAN POSITIONING
THIS IS THE BEST PLACE TO START!

Most entrepreneurs and skilled professionals know they should have a book to strengthen their credibility and authority. However, most don't have any idea where to start. They are true experts in their field, but the thought of translating their skills, experience, or expertise into a book can be paralyzing. This is where the Blue Ocean Positioning training can help!

A little preparation before you start writing will simplify the process of writing a book significantly. This work upfront will serve as the foundation to almost everything else you do, from knowing the main problem your book should solve, what sales messaging will be needed to attract your target audience, who your target audience really is, to how a book can fit into your existing business, or value ladder.

This training should be a prerequisite for writing any self-help or how-to book. And best of all ... it's FREE!
INNOVATOR BOOK-WRITING FRAMEWORK
This is Kevin's signature course. 
The latest NPD Bookscan Report states that the growth of nonfiction books (specifically self-help and how-to) is significantly outpacing the number of people buying in these categories.

This means, if you want to write a book that helps people you have to stand out from the crowd more than ever before. The Innovator Book-Writing Framework is a video course that will help you do just that. Clear explanations of the strategy and tactics required, as well as worksheets, checklists, and templates will help you understand how to structure and write the most effective book possible. 

Put yourself ahead of the crowd and learn to write like an innovator!
AMAZON ADVERTISING AUTHORITY
The Amazon advertising system is one of the most confusing pay-per-click ad systems in existence. That said, it can also be one of the most effective and reasonably priced ad platforms to drive large amounts of traffic to your book. If you want to get as many people as possible viewing your book's sales page every day, then you NEED to understand Amazon Ads. And, you need to know the different strategies that work for your specific goals. Not all Amazon ad strategies are created equal. 

Amazon Advertising Authority breaks it down in simple training so you can be successful.

Coming Soon!

Meet Kevin
KEVIN MULLANI is an author, coach, speaker, and closet digital marketer who is bridging the gap between online sales experts and the publishing industry.
 
Shortly after getting out of the Air Force, the unexpected passing of Kevin’s youngest son, Ethan Tru, prompted him to start a publishing company as a way to help others pass on their wisdom through books. Growing his company from scratch to well over 6-figures annually, his service has always been based in integrity and centered around producing the highest quality books for his clients. Since founding Tru Publishing in 2012, he has helped dozens of authors to write and publish books, leaving legacies of their own.

Frustrated with the fruitless marketing solutions offered by the traditional publishing industry, Kevin began studying with digital marketing experts to get an “outside” perspective. Nearly four years and thousands of dollars later, he developed the Innovator Book-Writing Framework—an online course that teaches people how to structure and write a how-to book which incorporates marketing fundamentals directly into the writing. This innovative new technique is more effective at delivering the message, training, or solution of the book, which transforms more readers into future customers for your business.

Kevin is a member of the Independent Book Publishers Association and the Nonfiction Authors Association. He has ghostwritten and produced several bestselling and award-winning books for his clients and currently lives in Boise, Idaho with his wife and two children.

Podcast

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Blog

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